algorithm predict human behavior or yellow journalism

from
https://robindoherty.com/2016/01/06/nothing-to-hide.html

from
http://qz.com/527008/an-algorithm-can-predict-human-behavior-better-than-humans/

Deep Feature Synthesis:Towards Automating Data Science Endeavors
http://groups.csail.mit.edu/EVO-DesignOpt/groupWebSite/uploads/Site/DSAA_DSM_2015.pdf

• must have significant data
• data across multiple websites
• cross-company database
• "3 datasets from different domains"--conclusion 
•  of course we have a pattern of what we buy
• we buy at certain frequencies
• we buy for certain prices, depending on our preferences/available income/etc 
• preferences are roughly either  luxurious or economical
• "These questions can be turned into features by following relationships, aggregating values, and calculating new features."--calculating = estimating (in the end that's all)